How can I reduce road noise in my BMW X7?

I just bought a BMW X7 and I love it, except for the excessive road noise. It's loud and distracting, especially on the highway. How can I reduce it?

One of the most effective ways to reduce road noise in your BMW X7 is by upgrading your tires. Look for tires that have been specifically designed for a quiet ride and have low rolling resistance.

Another option is to install sound insulation material in your car. This can help block out external noise and create a quieter cabin. You can also consider adding soundproofing materials to the wheel wells and undercarriage of your car.

Regular maintenance and proper wheel alignment can also help reduce road noise. Make sure your tires are properly inflated and rotated, and have your car's alignment checked regularly. This can prevent uneven wear on your tires and reduce noise on the road.