How to properly maintain the leather seats of a BMW X4?

I just got a brand new BMW X4 and I want to make sure that the leather seats stay in top condition. What steps can I take to properly maintain them?

First, always use a high quality leather cleaner and conditioner specifically designed for car seats. This will help prevent cracking and drying out of the leather.

Next, make sure to regularly clean the seats with a microfiber cloth or soft brush to remove any dirt and debris. If any spills occur, immediately blot them with a clean cloth and then use the leather cleaner to prevent staining.

It's also a good idea to keep the car parked in a shaded area or use sun shades to protect the leather from direct sunlight, which can cause fading and discoloration.