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What is the difference between the BMW 7 Series and the competition?

I am considering purchasing a luxury car and have heard great things about the BMW 7 Series. However, I have also heard that there are many strong competitors in the luxury car market. Can someone please explain the key differences between the BMW 7 Series and its competitors? Thank you in advance.

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The BMW 7 Series is known for its exceptional driving dynamics and luxurious interior. It also has advanced technology features such as gesture control and intelligent personal assistant. However, some critics argue that the competitors such as Mercedes-Benz S-Class and Audi A8 have more comfortable rides and more advanced safety features.

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