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Why is the BMW i8's fuel economy better in city driving compared to highway driving?

I am considering purchasing a BMW i8 and was wondering why the fuel economy is better in city driving versus highway driving. Can someone explain the technical reason behind this?

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The BMW i8's innovative hybrid system is designed to use regenerative braking to capture energy while in stop-and-go traffic, making it more efficient in city driving.

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The lightweight carbon fiber materials used in the BMW i8 help to improve fuel efficiency in city driving where a lot of acceleration and braking occurs.

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