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What is the button on the shifter of the BMW 7 Series for?

I noticed a button on the shifter of my BMW 7 Series, what is it used for?

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The button on the shifter is called the 'Drive Mode' button and it allows you to switch between comfort, eco, and sport modes.

A

That button is for the 'Park Assistant' feature, which helps you parallel and reverse park effortlessly.

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