How to effectively clean leather seats in a BMW?

I recently bought a BMW and want to properly maintain my leather seats. What are some tips for removing dirt and stains and preventing cracks and discoloration?

To remove dirt and stains from your leather seats, start by vacuuming the seats to remove loose dirt and debris. Then use a leather cleaner to gently clean any remaining dirt and stains. Be sure to follow the instructions on the cleaner and use a soft, lint-free cloth to avoid scratching the leather. For preventing cracks and discoloration, regularly apply a leather conditioner to keep the leather soft and supple. Additionally, be cautious of what products you use on your seats, as some harsh chemicals can damage the leather.